Lucidiom Inc. is the leading provider of flexible and brand-independent photo kiosk solutions. With OEM and independent retail clients around the globe, Lucidiom is the cornerstone of the “Go Beyond” digital photography movement, encouraging and enabling retailers to push past the revenue dip caused by decreasing film sales and establish profitable and varied photo category offerings. Lucidiom’s innovative solutions, all connected via the APM Network, include the APM photo kiosk, Luci creative station, APM ProfitWatcher statistics tracker, Photo Finale software suite and Print Station job management system.
Lucidiom is a leader in the digital photo solutions market, because our team is made up of the best and brightest individuals who make a difference each and every day in the life of our company. With thousands of customers worldwide, our future has never looked brighter. If you're passionate, skilled, committed and you thrive in the rewarding high-tech environment, you belong on our team.
Lucidiom is committed to delivering unsurpassed customization, brand reinforcement, service and profitable digital photofinishing solutions to its customers. Founded in 2001 by a team of digital imaging industry pioneers, Lucidiom is based in Northern Virginia's high-technology corridor, just outside Washington DC .
Formed in June 2003, Lucidiom UK Limited is a privately held company headquartered in the United Kingdom that exclusively sells, markets and supports Lucidiom products in Europe .
Lucidiom is led by the father-and-son executive team of Chairman and CEO Stephen Giordano, Sr., and President Stephen Giordano, Jr. Based in Vienna, Virginia, this management team has pioneered digital imaging ventures for over ten years with Lucidiom being their third company founded in the market.
To keep up with the next wave of imaging-digital cameras—the team founded Lucidiom in 2001 and created an easy-to-use, walk-up Automated Photo Machine (APM) that prints high-quality digital or scanned prints. The business has now grown to include a suite of products and services known as the APM Network™.
Stephen Giordano Sr, CEO and Chairman
Stephen Giordano brings to Lucidiom more than 30 years of experience managing large organizations in the U.S., Europe and Asia, and since 1994 has focused his efforts on the photofinishing and digital imaging industry. Stephen was co-founder, CEO and president of Floppy Shots and Digital Now Inc., which is listed on the Australian Stock Exchange. Stephen successfully managed strong annual growth during his four and a half years at Digital Now, including a 320% revenue increase from 1999 to 2000, when the company achieved 74% of the global market in high-speed scanning.
Stephen was also co-founder, CEO and President of two earlier companies, Competitive Solutions, Inc. and Commix SP Incorporated, both of which developed multimedia and digital imaging technologies for commercial and vertical industry segments.
Stephen spent 20 years in the U.S. Army, retiring in 1989 with the rank of Lieutenant Colonel. In his final tour of duty, stationed at the Pentagon, he designed a new budget system that was successfully implemented by the U.S. Army worldwide.
Stephen Giordano, Jr., President
Stephen has over a decade of experience in managing software design and development. Under his leadership, Lucidiom has successfully deployed thousands of Automated Photo Machines (APMs) worldwide to mass retailers and has secured numerous retail and OEM agreements.
Prior to founding Lucidiom, Stephen co-founded Floppy Shots and was the co-founder, CTO and Vice-President of Digital Now, Inc.-where his team designed and developed solutions that have been widely accepted in the digital imaging and photofinishing industry. Products developed at Floppy Shots support the underlying architecture for Kodak's PhotoNet and Kodak Express, and those introduced at Digital Now helped advance the company through an IPO.
Stephen lives in Northern Virginia with his wife, son and daughter.
Jason Pareti, CTO
As one of Lucidiom’s founders, Jason has guided Lucidiom’s technical operations from idea conception to market leader.
With more than a decade of experience producing desktop, kiosk and web software in the photo industry, Jason oversees product design, development and customer support for the software that powers more than 55,000 photo kiosks (APMs) worldwide.
Jason’s team has realized Lucidiom’s vision of a global network of interconnected kiosks, lab management stations and online retail destinations, and has been honored with numerous distinguished awards from DIMA, CES and PTN.
Prior to Lucidiom, Jason was part of the founding team at Digital Now, serving as the Director of Internet and Consumer Development. He oversaw a matrix of nine consumer and web-based products and the company’s ecommerce initiatives, including the market’s first online photo book system for retailers and the Image CD desktop software with more than four million copies distributed annually.
Jason holds a Computer Science degree from the University of Pennsylvania.
Judy Mezzullo, Executive Vice President
Judy has more than 25 years experience in direct sales, account management and marketing communications and since 1994 has applied that experience to the film processing industry. She was a co-founder and Executive Vice President for Sales and Marketing of Digital Now, where she established the customer and prospect foundation for their digital imaging products, with primary focus on the film processing industry.
Additionally, Judy developed sales and marketing strategies to position the company for near and long-term growth, and played a lead role in boosting awareness through marketing communications, trade shows and advertising. As a result, she developed lasting relationships with key manufacturers in the film processing industry. Judy was also co-founder of Competitive Solutions, Inc., and Commix, Inc.
Prior to starting Digital Now, Judy spent 15 years with the IBM Corporation in various marketing and sales positions. Before leaving in 1989, she led IBM's Pentagon team, with responsibility for sales, systems support and administrative personnel for a $50 million hardware and software installation.
Bansi Shroff, Vice President Worldwide Sales
Bansi has more than 30 years experience in general management, strategic sales planning, forecasting and business development in U.S. and international markets. Throughout his career, he has excelled in forging alliances, training effective sales forces, establishing OEM distributorships and developing strategies for increasing profitability. He has also demonstrated success in managing turnarounds, opening markets and introducing new products, with particular expertise in the photofinishing industry.
As Director of International Sales at Sienna Imaging, Bansi increased international sales from $500,000 to $5 million in one year (1999-2000). As Director of Marketing and Sales at Sienna Imaging, which was acquired by Gretag, Bansi grew revenue from $3.5 million to $50 million in five years (1994-1999). At Metrum, Inc., a Honeywell spin-off, he managed new product introductions in photofinishing, and developed marketing plans that generated a $3.5 million revenue stream in two years.
Michael A Clayton-Gale, Managing Director, Lucidiom UK and Europe
Michael is responsible for the establishment and development of the UK and European business units of Lucidiom Inc. He has over 20 years of international experience drawn from successful senior management positions for a U.S. oil corporation and several new European ventures and start-up businesses. He is a graduate-qualified, hands-on director with a results-oriented style.
Recently, Michael held the position of CEO for a new Internet-based B2B business service company. He has also served as a Managing Director for a UK retail foods company, which required specialized structuring for fast growth. Prior to that, he was the managing director for a group of companies in the food service and retail markets.
Richard Glomb, VP, Business Development
Rick Glomb has been a retail innovator in the photo processing industry for more than 25 years. Before joining Lucidiom in early 2005 to lead the company's product and marketing development, he was the manager of Eckerd's Corporate Photo Department for 11 years, where he oversaw the operations of the chain's photo departments at more than 2000 outlets. While at Eckerd, he authored training textbooks and other procedural materials for photo operations, trained frontline management and developed web-based online learning tools.
Previous to Eckerd, Rick was a technical sales representative for Noritsu America Inc. and a western area franchise technical manager for MotoPhoto Inc. Rick graduated from the Rochester Institute of Technology in New York.
Kesley Anderson, VP, Scrapbook and Craft Business Development
Kesley directs scrapbook retailers' attention to the profit potential of digital photo kiosks and
creates scrapbooking programs for photofinishing retailers as well. Both strategies help the
photofinishing and scrapbooking industries go beyond standard 4x6 prints to the high-margin products
a digital photo kiosk offers
Kelsey is on the advisory board of the Photo Marking Association International's Professional
Scrapbook Retailers Organization. She opened and operated the first and largest scrapbook store
in the Northern Virginia area for eight years prior to joining Lucidiom. She also is a regular
contributor to Scrapbook Retailer Magazine.
Kesley knows the scrapbook market inside and out and can help retailers on both sides of the
photo business garner higher profits, expand their product offerings and reach out to a wider
range of customers.
Rachel Van Tassel, VP, Marketing
Rachel started with Lucidiom at the company's inception in 2001 designing
the APM's intuitive user interface and workflow. Currently Rachel oversees all
aspects of corporate and product marketing, including trade show management, material
and website development and product branding.
Rachel has 14 years of experience in the photo industry. She managed a photo store in
Northern Virginia for 4 years, shot news and sports photos for a daily
newspaper, worked as a professional photographer for a sports team portrait company and occasionally
does freelance event and wedding photography. Before joining Lucidiom, Rachel worked at
Digital Now and Value America on their software
and Web graphics respectively.
Rachel holds BA degrees in English and in Spanish from the University of Virginia.
